EZI received the mandat to create an affortable Australian new wine brand. The simple and modern image as well as a very competitive price has rapidly become an obvious choice for consummers in search of the best possible value. To help launch the product, EZI also created promotionnal material, a television ad and a Facebook fan page. Due to instant success, we were asked to create other products for the brand, Chardonnay and Rosé as well as new packaging for a 1 liter bottle and a 3 liter box.
April 30, 2018