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Beach Bum

Station 22 entrusted EZI with the mandate to create a new coconut water based ready-to-drink alcoholic beverage for summer 2020. EZI has therefore taken part in every step of the creative process : naming, branding and packaging. They came up with a young, lively and original brand image. Beach Bum, pink grapefruit and ginger flavour is available in SAQ stores; other flavours will be available in LCBO stores.


Station 22


Ready to drink


April 7, 2020