Cliff 79 was created by EZI 10 years ago and rapidly became the best-selling Australian wine in SAQ stores. Arterra wanted to revamp the brand and they asked EZI to rethink the image, making it more distinctive with a classic touch while preserving the brand’s identity that wine lovers have come to know and enjoy. EZI did the creative for every Cliff 79, white, red and 4 liters bag-in-a-box.
Wine Packaging, Logo, Naming
August 2, 2019