Station 22 entrusted EZI with the mandate to create a new coconut water based ready-to-drink alcoholic beverage for summer 2020. EZI has therefore taken part in every step of the creative process : naming, branding and packaging. They came up with a young, lively and original brand image. Beach Bum, pink grapefruit and ginger flavour is available in SAQ stores; other flavours will be available in LCBO stores.
Wine Packaging, Logo, Naming
April 7, 2020